Overall Evaluation- Student and Adult Radio

I think both my Radio shows met its age range. Both radio stations would attract its target audience and both have a range of announcements, sign posting and news announcements.
I preferred creating a student Radio because its aimed at my age range so I felt more comfortable. If I was to change my Adult radio, I would make the songs for a younger adult audience, for example, I would choose hot adult contemporary music instead of the older generations classic hits. This would have made the radio station popular with the younger teachers as well as the older teachers.

My strengths were the paperwork/ researching. I was good at researching adult and student radio stations to get ideas for my own. I listened to examples of news bulletins and announcements I would need to include. I typed up all my research and paperwork to get a professional finish.
My weaknesses were editing my radio shows. I struggled to get a clean finish because of the editing. If I was going to give someone advice. It would be to record your speech without any "ummm"'s or "Urrr"'s because it made it twice as hard to edit them out. I also learnt that a quiet empty room is best for recording and not a corridor as the background echos.

All in all, I felt I did really well to include all the information needed in my radio shows and am happy I have achieved a near-to professional standard. I feel that my shows are fit-for-purpose and will attract the right target audience due to the way I sounded and the amount of stingers/ announcements I used.

My radio show is similar to a professional radio shows because of the information given, eg infomercials, stingers, news bulletins, music, popular information such as concert dates and celebrity news. The way I speak is clear and suitable for my target audience. For example, in my student  show, I spoke casually like I would talk to a friend however with my adult show, I spoke more professionally as if i was talking to a boss or someone of importance. I did this because if I spoke to adults like I did to a younger audience, they wouldn't feel comfortable and may not understand what I was talking about.



http://mediacscmusicbasedprogramming.blogspot.co.uk/2012/11/unit-assignment-and-tick-list.html

BBC Radio 1

     I think the songs on BBC Radio 1 are chart music so which is targeted at the correct target audience. The internal adverts are also aimed at the interests of 15-29 year old's. I think this because they advertise stuff appealing to teenagers/ young adults.

     The station show I listened to was Radio 1's Dance Anthems. This is just one examples of their shows aimed at 15-29 year old's. In my opinion, this particular show was definitely aimed at teenagers/ young adults because of the way they talk and the music they play. If it was an adult radio show, For example; on BBC Radio 4, they would talk about different topics that would interest their target audience as adults. I think Radio 1 has music aimed at they younger generation, the music is modern and typical clubbing tunes.


     I liked this because they had music I knew, because i am a teenager, this proves they are attracting a teenage/ young adult audience. If there was a song I didn't know, it was followed by a popular song I did know. This is a good example of reaching out to a wider range of audience. They play different songs now and again. However, the main music is pop as that's the popular music taste of the majority of their target audience.

      I think they used a good range of Segue's, back announcements and sign posting. In my opinion, this is good because it mix's the music up which keeps the audience interested. The target audience likes a change, this radio station achieves that.

     The genre was clearly hit music anthems. Top chart music is the most popular music for the target audience. However, The way they interact with the audience makes the target audience become involved with the station. For example; prize draws/ competitions,  social networking (Twitter), back announcements targeted at 15-29 year old's, news that the target audience cares about and much more.
To conclude, I think Radio 1 has achieved bringing in their target audience. Everything they do; from songs to announcements, is appealing to 15-29 year old's.

ASDA FM

(A) The purpose of an in store radio is to advertise their products. This makes their customers aware of discounts and new offers.

(B) The target audience for ASDA fm would be shoppers of ASDA. Only people who shop at ASDA would be interested in their discounts/ offers.

(C) ASDA fm has popular music and advertising. This means you can find chart music that everyone will know. I think they chose popular music because it has a wide target range.

(D) I think the music ASDA fm has to offer is a wise choice for their customers. I think this because ASDA attracts a wide range of people so by choosing chart music, they are reaching out to most of their audience.