Monday, 25 February 2013

ASDA FM

(A) The purpose of an in store radio is to advertise their products. This makes their customers aware of discounts and new offers.

(B) The target audience for ASDA fm would be shoppers of ASDA. Only people who shop at ASDA would be interested in their discounts/ offers.

(C) ASDA fm has popular music and advertising. This means you can find chart music that everyone will know. I think they chose popular music because it has a wide target range.

(D) I think the music ASDA fm has to offer is a wise choice for their customers. I think this because ASDA attracts a wide range of people so by choosing chart music, they are reaching out to most of their audience.

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