I think the songs on BBC Radio 1 are chart music so which is targeted at the correct target audience. The internal adverts are also aimed at the interests of 15-29 year old's. I think this because they advertise stuff appealing to teenagers/ young adults.
The station show I listened to was Radio 1's Dance Anthems. This is just one examples of their shows aimed at 15-29 year old's. In my opinion, this particular show was definitely aimed at teenagers/ young adults because of the way they talk and the music they play. If it was an adult radio show, For example; on BBC Radio 4, they would talk about different topics that would interest their target audience as adults. I think Radio 1 has music aimed at they younger generation, the music is modern and typical clubbing tunes.
I liked this because they had music I knew, because i am a teenager, this proves they are attracting a teenage/ young adult audience. If there was a song I didn't know, it was followed by a popular song I did know. This is a good example of reaching out to a wider range of audience. They play different songs now and again. However, the main music is pop as that's the popular music taste of the majority of their target audience.
I think they used a good range of Segue's, back announcements and sign posting. In my opinion, this is good because it mix's the music up which keeps the audience interested. The target audience likes a change, this radio station achieves that.
The genre was clearly hit music anthems. Top chart music is the most popular music for the target audience. However, The way they interact with the audience makes the target audience become involved with the station. For example; prize draws/ competitions, social networking (Twitter), back announcements targeted at 15-29 year old's, news that the target audience cares about and much more.
To conclude, I think Radio 1 has achieved bringing in their target audience. Everything they do; from songs to announcements, is appealing to 15-29 year old's.
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